Kristof Creative

Why You Too Should Cancel Cable TV

It all started when I decided to cancel cable.

About a month ago, I got a letter from Cablevision, informing me that my monthly rates were about to increase. At that point, I evaluated the situation, as follows. I watch only about 3 hours of television per week. The rest of the time, it's just on as background noise, while I am doing something on the computer. There are only two shows that I like to tune in to regularly - The Daily Show and The Colbert Report - which adds up to about 20 minutes of actual programming. However, lately, I've just been going to the (seemingly legal) sites that stream the funniest clips from those programs the very next day.

With that in mind, I made the call.

Hello, this is Frank, how may I help you?

I would like to cancel cable.

What do you mean?

I don't want to pay for cable TV anymore.

Really? Have you heard of our low introductory offer for premium channels, such as HBO and Cinemax?

I think, maybe, I am not being very clear.

Ms. Paley, let me ask you, where do you intend to get television service?

I don't intend to get television service.

[about 30 seconds of silence]

Well what about news?

I like to read the newspaper, and I visit a lot of Internet sites. Also, there's NPR, which I stream to my computer. For free.

Well what about movies and original programming?!!

The New York Public Library has a very large assortment of movies on DVD, and Amazon sells collections of entire seasons of pretty much all the shows. You heard of Amazon, haven't you? And the library? Do you know where the library is Frank?

[more silence, and I'm becoming less amused and more annoyed]

Sports! What about sports!?

Do you remember when Cablevision had that huge dispute with the Yankees, and I couldn't get the YES network for about a month while they were working out the details of their contract? Well, that's when I started listening to baseball on the radio, and realized that I actually prefer it that way!

This went on for a little while longer. But eventually, he informed me that I would be added to a special "watch list" of people who cancel cable without an explanation. And with that ominous warning, I was allowed to break free.

I was very surprised that this was such a huge ordeal. Who was this guy? Why did he take it so personally? Maybe he recently bought Cablevision stock. But what did my measly 50 dollars a month mean for their bottom line anyway? Plus, I am still shelling out a huge chunk of cash each month for digital phone and Internet service. In the next few weeks I realized why he was so upset. Essentially, I was putting into question the very foundation of our society.

Week 1: I lose 3 pounds. This is unexpected, because I am not dieting, and I am not exercising. I compare the ingredients in the shampoo that I always buy with those in the generic brand, and opt to buy the generic brand. Same deal with other toiletries and groceries. (Do I really need green tea extract in my soap? No, I don’t). Strangely enough, I find myself thinking "why am I buying another black dress, I know I have one just like that at home" at the checkout counter of Club Monaco. Also, I am extremely adamant against seeing the latest Matthew Mcconaughey movie. Total savings at the end of the week add up to about 150 dollars.

Week 2: I lose 2 more pounds. My ICC 3-minute blitz rating goes up by almost 200 points. I read "The Visual Display of Quantitative Information" by Edward Tufte, and construct a "data rich" statistical graph to analyze my professional/academic/personal accomplishments and goals. Recalling something that my Professor mentioned in class a month ago, I decide that it might be fun to prove the trinomial revision identity geometrically.

Week 3: I stay up later at night, but I am more alert during the day. I become more disgruntled with current events. I get especially upset when people say stupid things. Particularly, if those people happen to be elected political officials. I realize just how powerful television really is at subjugating the masses. I decide that someone should publish a pamphlet. I call my friend at the School of International and Public Affairs (SIPA students are the go-to people when you decide to change the world), and he suggests that I blog about it, and poll the public for some links (i.e. supporting evidence in the form of valid research).

I conclude that television is an extremely effective and powerful way of controlling, manipulating, and distracting the American people. It works in three very basic and obvious ways:

1. Making you the passive observer of current events.

When you watch television, you become a passive observer of news. When this happens, your cognitive processes slow down, and you absorb information before you have a chance to process it. In this way, television makes your brain a soft and squishy sponge, perfectly willing to internalize all the misinformation that is propagated to further somebody else's agenda. When you become an active seeker of news (as you are when you browse websites, read newspapers, or talk to other people) you are more likely to question and analyze the content before believing that it is true. If your co-worker tells you that the guy in the next cubicle is stashing weapons of mass destruction under his desk, you are likely to ask for proof; but if a TV news anchor tells you something similar, you will probably go on thinking that it is true.

2. Making you a consumerist whore.

Even if you turn your set off during commercials, you are still constantly being bombarded with advertisements on a very subconscious level. You can't buy the things that you need to make your life better, but television is extremely successful at convincing you of the exact opposite. Your husband will not love you more if you cut your hair like Jennifer Anniston, there is no difference between a Hyundai and a Mercedes, and there is nothing in the world that will make you look like an underwear model.

3. Distracting you from the real problems.

Television is able to distract you from the real problems (in your life, in the world) by either presenting you with irrelevant and superficial problems that will divert your focus, or by providing enough instant gratification to make you forget about your drab and wretched life. Someone on television tells you that two guys in San Francisco want to get married, and you are so distracted by this attack on your ideals that you conveniently forget that there is a war, in which many innocent people are dying. Or you spend your evenings watching attractive people doing exciting things, and this escapism prevents you from facing reality and making positive changes in your own life. (By the way, there is nothing wrong with seeking entertainment, but television creates a routine of dependency that inadvertently results in a state of false complacency).

Finally, here are some really stupid things that people tell me when I suggest that they too break free, and cancel their cable TV service.

How will my son ever make it to the major leagues if he can't watch pro ball games on TV?

This is quite asinine. From an entirely statistical point of view, I can say with relative certainty that your son will never make it to the majors. But besides that, Joe Dimaggio never watched baseball on TV. Neither did Sandy Koufax. They went out and PLAYED baseball. If you plop your kids in front of the TV for 3 hours every evening, you might make them overweight and dimwitted like baseball players, but you certainly won't increase their chances of becoming professional athletes. If you really want to give your kids a chance at a career in sports, make sure that physical activity is an integral part of their (and your) daily routine. Take them to a real baseball game instead, at least that way you can all get some fresh air.

I watch CNN. Where will I get my news? How will I know what is going on in the world?

This is probably the stupidest thing that anyone has ever said to me. You will certainly not know what's going on in the world by watching CNN, or any of the other major news channels. Nor will you become more informed about the world and people around you by watching local news. This is supposed to be the information age, so why are so many people still relying on such a primitive source of news? You can probably get more relevant content from reading Talking Points Memo for 5 minutes than you can from watching CNN all day long. And if you wish to stay away from such blatantly partisan sites, you can always turn to the more traditional AP outlets on the web. Even reading CNN.com is better than watching it on television, because it give you a chance to go back and take note when the reported information is stupid or just plain wrong. Television news never gives you enough time to have a “wait a minute there” moment.

What will I talk to my coworkers about the next day? They all gather and chat about American Idol, and I don't want to be a social outcast.

Well, your coworkers are obviously idiots. And, instead of encouraging this sort of behavior, you should make an effort to change the culture. Have confidence in your decision. This is just like high school. When you do something odd, do it with unwavering self-assurance, and everyone else will follow your trend.

My hope is that there will be a massive social and cultural move away from television. The benefits of such a change will be tremendous. We will become smarter, more informed, and less prone to commercial manipulation. We will not stand for lies and misinformation from our government, we will take action and effect change. We will eliminate credit card debt, and pay off our mortgages faster. Our kids will eat more fruit and do better on standardized exams. We will become global participants, and won't need to tell foreigners that we are Canadian when we visit their countries. We will use less oil. We will get to work on time. We will have better relationships with friends and family. We will make better music, write better books, and develop better software. Just for starters. Pardon my naïve optimism, but I really think that remarkable progress can be achieved very quickly, if you too decide to cancel cable.

Author: Unknown

###

This was originally posted March 28, 2006 by Irina Paley on the columbia.edu website - now only available via WayBackMachine.org. It received 102 comments. Thanks go out to Joanna Wolfe for locating the oringal post.

Google Website Optimizer Security Bug and How to Fix It

I just received this email from Google about a security bug in Google Website Optimizer and how to fix it.

---

Security issue in Website Optimizer

Dear Website Optimizer user,

We are writing to inform you of a potential security issue with Website Optimizer. By exploiting a vulnerability in the Website Optimizer Control Script, an attacker might be able to execute malicious code on your site using a Cross-Site Scripting (XSS) attack. This attack can only take place if a website or browser has already been compromised by a separate attack. While the immediate probability of this attack is low, we urge you to take action to protect your site.

We have fixed the bug, and all new experiments are not susceptible. However, any experiments you are currently running need to be updated to fix the bug on your site. Additionally, if you have any Website Optimizer scripts from paused or stopped experiments created before December 3, 2010, you will need to remove or update that code as well.

There are two ways to update your code. You can either stop current experiments, remove the old scripts, and create a new experiment, or you can update the code on your site directly. We strongly recommend creating a new experiment as it is the simpler method.

Creating a New Experiment

1. Stop any currently running Website Optimizer experiments
2. Remove all the Website Optimizer scripts from your site
3. Create a new experiment as normal. New experiments are not vulnerable.

Updating the Website Optimizer Control Script Directly

1. Locate the Control Script on your site. It looks like this:

A/B Test Control Script
<!-- Google Website Optimizer Control Script -->
<script>
function utmx_section(){}function utmx(){}
(function(){var k='XXXXXXXXXX',d=document,l=d.location,c=d.cookie;function f(n){
if(c){var i=c.indexOf(n+'=');if(i>-1){var j=c.indexOf(';',i);return c.substring(i+n.
length+1,j<0?c.length:j)}}}var x=f('__utmx'),xx=f('__utmxx'),h=l.hash;
d.write('<sc'+'ript src="'+
'http'+(l.protocol=='https:'?'s://ssl':'://www')+'.google-analytics.com'
+'/siteopt.js?v=1&utmxkey='+k+'&utmx='+(x?x:'')+'&utmxx='+(xx?xx:'')+'&utmxtime='
+new Date().valueOf()+(h?'&utmxhash='+escape(h.substr(1)):'')+
'" type="text/javascript" charset="utf-8"></sc'+'ript>')})();
</script><script>utmx("url",'A/B');</script>
<!-- End of Google Website Optimizer Control Script -->

Multivariate Test Control Script
<!-- Google Website Optimizer Control Script -->
<script>
function utmx_section(){}function utmx(){}
(function(){var k='XXXXXXXXXX',d=document,l=d.location,c=d.cookie;function f(n){
if(c){var i=c.indexOf(n+'=');if(i>-1){var j=c.indexOf(';',i);return c.substring(i+n.
length+1,j<0?c.length:j)}}}var x=f('__utmx'),xx=f('__utmxx'),h=l.hash;
d.write('<sc'+'ript src="'+
'http'+(l.protocol=='https:'?'s://ssl':'://www')+'.google-analytics.com'
+'/siteopt.js?v=1&utmxkey='+k+'&utmx='+(x?x:'')+'&utmxx='+(xx?xx:'')+'&utmxtime='
+new Date().valueOf()+(h?'&utmxhash='+escape(h.substr(1)):'')+
'" type="text/javascript" charset="utf-8"></sc'+'ript>')})();
</script>
<!-- End of Google Website Optimizer Control Script -->

2. Locate the following in the Control Script: return c.substring(...
3. Modify the following line as shown:

BEFORE: return c.substring(i+n.length+1,j<0?c.length:j)
FIXED: return escape(c.substring(i+n.length+1,j<0?c.length:j))
Make sure to include the final closing parenthesis “)”

Fixed A/B Control Script
<!-- Google Website Optimizer Control Script -->
<script>
function utmx_section(){}function utmx(){} (function(){var k='XXXXXXXXXX',d=document,l=d.location,c=d.cookie;function f(n){ if(c){var i=c.indexOf(n+'=');if(i>-1){var j=c.indexOf(';',i);
return escape(c.substring(i+n.length+1,j<0?c.length:j))}}}
var x=f('__utmx'),xx=f('__utmxx'),h=l.hash; d.write('<sc'+'ript src="'+
'http'+(l.protocol=='https:'?'s://ssl':'://www')+'.google-analytics.com'
+'/siteopt.js?v=1&utmxkey='+k+'&utmx='+(x?x:'')+'&utmxx='+(xx?xx:'')+'&utmxtime='
+new Date().valueOf()+(h?'&utmxhash='+escape(h.substr(1)):'')+
'" type="text/javascript" charset="utf-8"></sc'+'ript>')})();
</script><script>utmx("url",'A/B');
</script>
<!-- End of Google Website Optimizer Control Script -->

Fixed Multivariate Control Script
<!-- Google Website Optimizer Control Script -->
<script>
function utmx_section(){}function utmx(){}
(function(){var k='XXXXXXXXXX',d=document,l=d.location,c=d.cookie;function f(n){
if(c){var i=c.indexOf(n+'=');if(i>-1){var j=c.indexOf(';',i);
return escape(c.substring(i+n.length+1,j<0?c.length:j))}}}
var x=f('__utmx'),xx=f('__utmxx'),h=l.hash; d.write('<sc'+'ript src="'+
'http'+(l.protocol=='https:'?'s://ssl':'://www')+'.google-analytics.com'
+'/siteopt.js?v=1&utmxkey='+k+'&utmx='+(x?x:'')+'&utmxx='+(xx?xx:'')+'&utmxtime='
+new Date().valueOf()+(h?'&utmxhash='+escape(h.substr(1)):'')+
'" type="text/javascript" charset="utf-8"></sc'+'ript>')})();
</script>
<!-- End of Google Website Optimizer Control Script -->

Note that the k=XXXXXXXXX line in the above Control Script examples is a placeholder.

Your experiment will continue as normal after you’ve made this update. There’s no need to pause or restart the experiment.

We’re committed to keeping Website Optimizer secure, and we’re deeply sorry for this issue. We will continue to work hard to prevent future vulnerabilities.

A Night At The Wilson County Fair

My family looks forward to going to the Wilson County Fair every year. This year was no exception. But due to how hot the weather has been, we opted for a evening/night time excursion.

We had a great time and a ferris wheel ride is always a highlight for my daughter. And as much as I was tempted to try the Deep Fried Twinkies, I just didn't have the stomach for it as I was already on the verge of a food coma after eating a Polish sausage and ice cream cone.

If you happen to go to the Wilson County Fair next year, here's a tip: Beware of the lady working the dart popping balloons booth. She had me dropping $40 to win a $5 stuffed teddy bear for my daughter before I even knew what was happening. In hindsight, I should have hired her to work for me. I could have doubled my business in a week! Perhaps not, but she was one smooth talker.

Here a re a few pictures taken with my iPhone 3G.

(download)

Click here to download:

a-night-at-the-wilson-county-fair-bfuHBCFqisipcsarilsq.zip (5.79 MB)

Exploding Space Shuttles, Email and Twitter Search

I find it both funny and scary how some people can read something and automatically construe it as being factual without taking the time (even just a few minutes) to verify what they've read.

It reminds me of the emails my mom likes to send me -- like the one that proclaims that satellites were able to capture photos of the space shuttle Challenger exploding. When in fact, the photos in the email were still frame screen captures from the movie Armageddon. This one, of course, was both distasteful and disrespectful of the shuttle crew that lost their lives -- but I digress.

Nonetheless, my mom believed it to be true because the email was sent from someone she trusted. So the social proof attached to the trust she has from her friend was enough for her to take the email content as truth. So she forwarded to her friends, and they forwarded it... etc.

And now it seems that this same phenomenon is starting to rear it's ugly head on Twitter.

Recent articles on programmableweb (followed by another on thenextweb) regarding Twitter search results only going back four days appear to be based on Damon Cortesi tweet which, to clarify, was a question, not a statement of fact. And his experience was based on his specific search.

The assumption that Twitter has reduced the time frame for which it returns reults to only four days is incorrect.

The results returned from search.twitter.com are not as much date limited as it they are limited by the number of results.

As Matt Harris said;
"The size of the index fluctuates based on the number of Tweets being made which means, the more Tweets there are the shorter the index period is."

In short, it means that a Twitter search will return up to 1500 results.

If someone searches for a really popular term such as "Google", Twitter will return up to 1500 results -- and those results may only go back as far as one hour because the search term is mentioned so frequently.

But a search for an obscure term such as "anvil" will also return up to 1500 results. The difference is that the results may go back 15 days. This is because Twitter returns the last 1500 matching results it can find. The less popular the term, or less frequently it's included in a tweet so the further back the results can go.

For example, conducting a search for "anvil" on search.tweetreports.com returned 1030 results -- the last from 15 days ago. See the screen capture image below.

So the end results is; how far back Twitter returns results is all dependent of what you're searching for.

Get a free 7-day trail here.

I Don't Do T-shirt Printing

Seriously.

No matter what Google says or how high they list my t-shirt design services page in their search indexes, I really, truly and honestly don't print tshirts.

Not in Nashville. Not in Middle TN. Not anywhere.

I. DO. NOT. PRINT. TSHIRTS.

Just Design

Since Kristof Creative offers design services, I've had a fair share of designing shirts for our clients; company shirts, special event designs, that sort of thing.

As such, I created a t-shirt design page.

Not printing, mind you, just design.

Nonetheless, I started getting calls and estimate requests for t-shirt printing.

It's understandable that people can make a leap that if I offer design services, I might also offer printing.

But I don't.

And I really don't like the feeling of not being able to help a business -- specially with something as minor as recommending a tshirt printing company.

Heck, I can't even find a silk screen printer anywhere local to Nashville. What's up with that?

The Rightly Intended, but Wrong Solution

First thought I had was if I couldn't help a business by being a t-shirt printer or even offering them a referral, then I'd simply add text to the web page that says, "we don't provide t-shirt printing".

And I did.

That way, people don't waste their time contacting us only to get frustrated when I can't help them.

And the benefit to me is;

A) I've helped save them time.

B) They don't equate frustration = kristofcreative.com

Problem solved.

Or so you would think.

But I wasn't wearing my search engine optimization (SEO) hat that day. So even with the right intentions, I

made the situation worse.

Here's how.

Beware of the Vicious SEO/Google Circle

In my quest to help businesses understand that I don't print t-shirts, the additional (and bolded) words "t-shirt printing" added some pretty good weight in getting my web page indexed and ranked for... you guessed it... t-shirt printing.

What was once a simple leap across the synapse for people thinking I might offer t-shirt printing, they now see my web page listed high in the search engine results pages (SERPS) for their search.

This caused two things to happen.

First, if you're page is highly ranked/listed for a search term, people automatically think you have/offer/provide whatever it is they searched for.

The example I like to use to demonstrate this effect is the display ads in your phone book yellow pages.

There's a logical marketing explanation why the ads are so ugly and hard to read -- because every square inch is filled with services the business offers.

If a specific service isn't listed, people will think the business doesn't offer it. And if another ad does list the exact service the person needs, that's the business they'll call.

Weird, but very true.

In fact, here's a real life example.

A business owner for a dog grooming business calls me about brochure design services. And even though I could show them 10... 20... 50... 100 brochure design samples, they told me they would keep looking because they needed a "dog grooming" brochure.

In their mind, since I couldn't show them a sample dog grooming brochure, they simply thought I couldn't design one.

?

Secondly, people don't read anymore -- they scan.

Even though my t-shirt design services page clearly states otherwise, people don't read it. They simply see my page listed in the search results, click the link, find the prominently displayed phone number and, without reading anything else, they make the call.

Now I get even more calls and requests.

Want more proof that people don't read everything -- not even the descriptions on the search results pages?

The description under my search listing says it again

The Search Indexing Flaw

To me, this identifies a simple yet serious flaw in search engine algorithms.

They don't appear to be considering negative keywords that are in close proximity to the search term/phrase.

This is fundamentally odd since they do consider contextual proximity of keywords and keyword named images; 1 + 1 = 2.

So why can't they do other simple math such as 1 - 1 = 0 ?

Granted this issue starts delving into a much bigger discussion about semantic search, but I'm talking about a simple negative phrase "don't provide" directly next to the search term "t-shirt printing".

Heck, search engines offer negative keywords in their PPC services so seems likely enough that they could make this happen. 

Bounce. Bounce. Bounce. Sink.

To make matters worse, when people do find my page, click the link and DO read the "don't provide..." part, they'll immediately leave the website.

Good for them.

Very, very bad for me.

Did I lose you there?

Didn't I just say I wanted people to know I don't print t-shirts so I can help them save time and avoid frustration?

I did.

That's a thumbs-up on the help part and thumbs-down on the search engine ranking part.

If you use Google analytics to track website traffic, etc. there's a metric called a "bounce rate".

Bounce rate measures how many people are referred to a webpage from a search listing and then leave without visiting any other pages of your website. This becomes an indicator that the page in question didn't help the searcher -- otherwise they wouldn't have immediately left.

If your site (as a whole) starts getting a high and consistent bounce rate, search engines like Google will consider the site less and less relevant.

And less relevance = dropping your site into the long, dark and deep hole of lost websites. 

Shudder the thought. 

Taking One For The Team

I really shouldn't have written this.

In my quest to impart some important SEO knowledge so you can learn from my mistakes, I have knowingly poured salt into the wound.

Given the SEO value of Posterous pages (another discussion for another time) this article will more than likely drive even more people to my website who are looking for a t-shirt printer.

But if you've learned something from this article that has helped you, so be it. That's good enough for me. 

Calling All Nashville T-shirt Printers!

I'm still getting calls and emails -- almost everyday -- from people needing t-shirt printing.

So if you're a silk screen vendor, or print t-shirts, and have a business in, or in close proximity to Nashville, TN., please contact me and I'll start sending you a lot of business.

 

Visit: kristofcreative,com
Like us on Facebook
Connect with me on LinkedIn
Follow me on twitter here

Weekend Antique Browsing

(download)

Click here to download:

weekend-antique-browsing-bEAbmrryyvevsdfbfyaw.zip (2.94 MB)

Mother Nature, we're sorry. Please stop.

Let's face it, us humans haven't been the best steward's of the world we live in. And from today's news headlines, it looks as if Mother Nature is a bit peeved with the way we've been treating her.

Sample News Headlines for February 27, 2010

'Catastrophe' in Chile after 8.8-magnitude quake
( Full Story | Video Only )

Strong earthquake injures 2 in Japan
( Full Story )

Antarctic melting due to global warming;
sea levels may rise ( Full Story )

Two huge icebergs let loose off Antarctica's coast
( Full Story )

1M powerless after storm slams Northeast
( Full Story | Photos )

U.N. agrees to refine climate data
( Full Story )

I, for one, would really hate to be on the receivng end when she decides to really let loose.

Visit: kristofcreative,com
Connect with me on LinkedIn
Follow me on twitter here

Once in a Blue Moon Consider a New Way of Living

Live beyond your opinions.

Live beyond your beliefs.

Live beyond hate.

Live beyond fear.

Live beyond thinking.

Live beyond the beyond.

How you ask?

Give up trying to get what you want and need,
and live life on its terms.

Love.

-- Big thanks to my brother for sending this to me. --

Visit: kristofcreative,com
Connect with me on LinkedIn
Follow me on twitter here

How To Offer Your Services Via Email

When it comes to looking for freelance work there is definitely a right way and a wrong way.

First and foremost, every freelancer should have a website to display samples of their work. Without going into too much detail about exactly what you should display, just make sure you offer a selection of your best pieces. Next, make sure you have information about yourself and the skills you posses. Prefereably, you should write this in a manner that tells the reader the benefit to them. And finally, make sure there's an easy way for potential clients to contact you; phone number, email, etc.

Now that we have that out of the way, you now need to get eyes on your site. And one way to do that is to contact people via email.

As a business owner, I can't begin to tell you how many e-mails I receive every day. And 99.9% of those are automatically trashed simply because they're lengthy ramblings of blah blah blah blah. Frankly, it's quite tiresome.

So let's talk about the right way to approach a prospective client. And today I have an great example because I just received an excellent e-mail from a freelancer offering their services.

Subject:  Working with Kristof Creative, Inc.

Hello,

I found your company through Google local. I'm a web developer with over five (5) years professional website development experience, and am interested in working with your company as a freelance developer.

Below is a link to my online resume. If I can be of any assistance, please let me know.

My online resume:
www.theirwebsite.com

Thanks,
Their Name

Here's why I think this is a great e-mail.

First of all, the subject line is clear. It tells me exactly what the e-mail about. The person writing the e-mail also took the time to include our formal business name—a nice professional touch.  I also found the subject line to be a bit intriguing because the e-mail could've also have been from a potential partner. Bottom line, it was clear, concise and compelled me to open e-mail.

Next, since they were probably unsure of who the e-mail should be directed to, they opened with a simple salutation. Now some may think that would be too generic but considering they were sending it to a generic business e-mail address I think this is perfectly acceptable.

Then, in two very short sentences they explained how they found us, what they did, how much experience they have and exactly what they were looking to achieve. The third sentence then tells us where we can find samples of their work and  and that they're open to help.

Ba-dah-bing! They kept it short and sweet which tells me they understand the value of time and they weren't about to waste mine.

And to top it off, their website didn't waste any of my time either. Although not flashy, it was easy to navigate, I quickly found the information I was looking for and everything was spelled out in simple, non-flashy terms.

Now this is a person I can work with.

So next time you're looking to send off an e-mail to a potential client, please take the above example to heart as I'm sure it will help you land more projects.

Visit: kristofcreative,com
Like us on Facebook
Connect with me on LinkedIn
Follow me on twitter here

mobile.twitter goes live

Checking out the new Twitter mobile site on the iPhone.

(download)

Click here to download:

mobile-twitter-rmwuxpdfDjmfHqGmhmBd.zip (185 KB)

Visit: kristofcreative,com
Like us on Facebook
Connect with me on LinkedIn
Follow me on twitter here